1. The seller revealed to the buyer an Unrecognized Problem that the buyer or the buyer’s organization was experiencing.
2. The seller established for the buyer an Unanticipated Solution to the problems that the buyer or the buyer’s organization was experiencing.
3. The seller created or revealed an Unseen Opportunity for the buyer or the buyer’s organization.
4. The seller served as more than just a vendor of products or services, but instead served as a Broker of Capabilities. Specifically, the seller served to make available to the buyer the full range of capabilities of the seller’s organization in such a way that these capabilities contributed to an expansion or redefinition of the customer’s success.
2. The seller established for the buyer an Unanticipated Solution to the problems that the buyer or the buyer’s organization was experiencing.
3. The seller created or revealed an Unseen Opportunity for the buyer or the buyer’s organization.
4. The seller served as more than just a vendor of products or services, but instead served as a Broker of Capabilities. Specifically, the seller served to make available to the buyer the full range of capabilities of the seller’s organization in such a way that these capabilities contributed to an expansion or redefinition of the customer’s success.
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